Google Ads 谷歌广告常用术语

Posted by: Fengjiajun Comments: 0

Google Ads 谷歌广告常用术语

PPC:pay per click,付费广告
CPC:cost per click,每次点击费用
CTR:click through rate,点击率
eCTR:estimate click through rate, 预计点击率
CVR:convertion rate,转化率
CPA:cost per action,每次转化费用